Attorney Ref. No. 28482.001 TRADEMARK LAW OFFICE 113
. App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

IN TH E UN IT ED ST AT ES PA TE NT AN D TR AD EM AR K OF FI CE

In re Application of

Far-Fetch.com E-Commerce Solutions
Limited : RESPONSE TO OFFICE ACTION
_ MAILED JUNE 8, 2009
Serial No. 77/687,603

Filed: March 10, 2009

For Mark: FARFETCH.COM and Design

Commissioner for Trademarks
P. O. Box 1451
Alexandria, VA 22313-1451

Attention: Ameen Imama Examining Attorney, Law Office 113

This is a res pon se by Far -Fe tch .co m E—C omm erc e Sol uti ons Lim ite d (“A ppl ica nt” ) to

the Of?ce Action dated Jun e 8, 200 9, in con nec tio n wit h the abo ve- ref ere nce d tra dem ark

application.

REMARKS

I. Amendment to the Identi?cation of Services

The Examining Att orn ey has ind ica ted tha t the ter m “ac ces sor ies ” is ind e?n ite and mus t

be clari?ed. Th e Exa min ing Att orn ey has als o ind ica ted tha t App lic ant ma y am en d the

28482/001/1140677.2
Attorney Ref. No. 28482.001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

identi?cation of services to specify that App lic ant ’s ser vic es are “on lin e” ret ail sto re ser vic es. In

accordance with the Examining Att orn ey’ s req ues t an d sug ges tio n, App lic ant has am en de d its

identi?cation of services to “o nl in e ret ail sto re ser vic es fea tur ing clo thi ng, fo ot we ar , he ad ge ar

and fashion accessories” in Class 35. Ap pl ic an t res pec tfu lly su bm it s tha t a sub sti tut e sp ec im en

is not necessary since the original spec im en pr ov id ed by the Ap pl ic an t cle arl y sh ow s the ma rk

FARFETCHCO M an d De si gn us ed in co nn ec ti on wi th the ser vic es, as am en de d.

II. Entity Information

The Examining Attorn ey ha s ind ica ted tha t Ap pl ic an t mu st sp ec i? ca ll y ide nti fy its ent ity

designation. Applicant submits tha t it is a lim ite d lia bil ity co mp an y un de r the la ws of the Isl e of

Man.

III. Likelihood of Confusion

The Examining At to rn ey ha s is su ed a pr el im in ar y ref usa l to reg ist er Ap pl ic an t’ s

FARFETCHCOM and Design mark on th e gr ou nd of lik eli hoo d of co nf us io n wi th the ma rk

FAR FETCHED, Regist ra ti on No . 2, 26 3, 02 8 for “j ew el ry ” in Cl as s 14 (t he “C it ed

Registration”). The Cited Regi st ra ti on is ow ne d by Fa r Fe tc he d Im po rt s, Inc ., loc ate d in

Ex am in in g At to rn ey , Ap pl ic an t’ s ma rk is lik ely
California (the “Registrant”). According to the

to be confused with the Cited Registrati on be ca us e bo th ma rk s cr ea te a si mi la r ov er al l

s ar e re la te d. ” Ap pl ic an t re sp ec tf ul ly sta tes th at th er e is no
appearance and the “goods/service

likelihood of confusion between Applic an t’ s ma rk an d the Ci te d Re gi st ra ti on be ca us e of

differences in the marks, goods an d ser vic es an d ch an ne ls of tra de. Fur the r, Ap pl ic an t’ s

customers are sophisticated; and the Ex am in in g At to rn ey ’s ev id en ce do es no t est abl ish tha t

confusion is likely.

28482/001/1140677.2
Attorney Ref. No. 28482001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

i. When Viewed In Their Entireties, Applicant’s Mark And The Cited Registration
Convey Different Commercial Impressions

Con fus ion is not like ly bet wee n App lic ant ’s mar k and the Cit ed Regi stra tion bec aus e the

respective marks create different commercial impressions. As noted by the Examining Attorney,

the issue of like liho od of con fus ion turn s on whe the r mar ks are con fus ing ly simi lar in thei r

overall commercial impressions. In re E.I. DuPont de Nemours & C0., 177 U.S.P.Q. 563

(C.C.P.A. 197 3); Sto u?e r Cor p. v. Hea lth Val ley Nat ura l Foo ds Inc. , 1 U.S .P. Q.2 d 190 0, 190 3

(T.T.A.B. 1986). The marks in question must be viewed in their entireties, giving each

compon ent of the mar ks app rop ria te wei ght in det erm ini ng the lik eli hoo d of con fus ion , rat her

than dis sec tin g the m int o the ir com pon ent part s. T.M .E. P. § 120 7.0 1(c )(i i); See , e. g., In re

Sears, Roebuck and Co., 2 U.S .P. Q.2 d 131 2 (T. T.A .B. 198 7) (no lik eli hoo d of con fus ion

betwee n CR OS S- OV ER for bra ssi ere s and CR OS SO VE R for ladi es’ spo rts wea r, nam ely ,

tops, shorts, and pants); In re Sydel Lingerie Co., Inc., 197 U.S.P.Q. 629 (TTAB 1977)

(BOTTOMS UP for women’s and children’s underwear not likely to be confused with

BOTT OM S UP for men ’s suit s, coa ts and trou sers ); In re Hea rst Cor p, 25 U.S .P. Q.2 d 123 8,

1239 (Fed. Cir. 1992).

It is axioma tic that a mar k sho uld not be diss ecte d and con sid ere d pie cem eal ; rath er it

must be con sid ere d as a who le in det erm ini ng lik eli hoo d of con fus ion . Thi s “an ti— dis sec tio n”

rule is based upon the the ory tha t it is the who le mar k, rat her tha n its com pon ent part s, whi ch

mak es a com mer cia l imp res sio n on the ave rag e con sum er. See , e. g., J. Tho mas McC art hy

TRADEM AR KS AN D UN FA IR CO MP ET IT IO N, § 23. 15( l)( a) (4t h ed. 199 6) (ci tin g cas es) :

A mark should not be dissected or split up into its component parts
and each part then compared with corresponding parts of the
con?icting mark to determine the likelihood of confusion. It is the
3
28482/001/1140677.2
Attorney Ref. No. 28482001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

impression th at th e ma rk as a wh ol e cr ea te s on th e av er ag e
reasonab ly pr ud en t bu ye r an d no t th e pa rt s th er eo f, tha t is
important.

Under the overall impression anal ys is , th er e is no ru le th at co nf us io n is au to ma ti ca ll y

in pa rt th e wh ol e of an ot he r’ s ma rk . See , e. g.,
likely if a junior user has a mark that contains

ce , Inc ., 43 2 F. 2d 14 00 (C .C .P .A . 19 70 ) (P EA K PE RI OD
Colgate Palmolive Co. v. Carter-Walla

AK fo r den tif ric e); In re Me rc ha nd is in g Mo ti va ti on ,
for deodorant not confusingly similar to PE

NS WE AR for fa sh io n co ns ul ti ng se rv ic es no t
Inc., 184 U.S.P.Q. 364 (T.T.A.B. 1974) (MMI ME

ga zi ne ); Pl us Pr od uc ts v. Ge ne ra l Mil ls, Inc , 18 8
confusingly similar to MEN’S WEAR for a ma

TE IN PL US fo r br ea kf as t ce re al no t co nf us in gl y si mi la r to
U.S.P.Q. 520 (T.T.A.B. 1975) (PRO

v. Ca nt in e Me zz ac or on a S. C. A. R. L., 52 U. S. P. Q. 2d
PLUS for vitamins); Miguel Torres S.A.

for wi ne no t co nf us in gl y si mi la r to ME ZZ AC OR ON A for
1557 (E.D.Va. 1999) (CORONAS

al Pr od uc ts , Inc ., 64 4 F. Su pp . 54 2 (S D. Fla . 19 86 ),
wine); Bell Laboratories, Inc. v. Coloni

r to FI NA L FL IP fo r pes tic ide s); Gr un er + Ja hr US A
(FLIP for pesticides not confusingly simila

Publishing v. Meredith Corp, 991 F. 2d 10 72 , 26 U. S. P. Q. 2d 15 83 (2 d Cir . 19 93 ) (P AR EN TS

i for magazines not confusin gl y sim ila r to PA RE NT S DI GE ST for ma ga zi ne s) ; Mr . He ro

al C0. , 78 1 F. 2d 88 4, 22 8 U. S. P. Q. 36 4 (F ed Cir . 19 86 )
Sandwich Systems, Inc. v. Roman Me

no t co nf us in gl y si mi la r to RO MA NB UR GE R fo r
(ROMAN for breakfast and other foods

sandwiches).

The marks at issue here, when co ns id er ed in the ir ent ire tie s, cre ate dis tin ct co mm er ci al

s ar e dif fer ent , an d th e Ap pl ic an t’ s ma rk co nt ai ns a
impressions. The word portions of the mark

unique design.

28482/001/1140677.2
Attorney Ref. No. 28482.001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

a. The Word Portio ns Of Th e Ci te d Re gi st ra ti on An d Ap pl ic an t’ s Ma rk Ar e
Different

There is no likelihood of co nf us io n be tw ee n Ap pl ic an t’ s ma rk an d the Ci te d Reg ist rat ion

ve ma rk s ar e dif fer ent . In par tic ula r, th e wo rd po rt io n
because the word portions of the respecti

of Applicant’s mark is FARFET CH CO M, wh ic h co mb in es the wo rd “F AR FE TC H” to ge th er

with the term “.COM.” On the other ha nd , th e Ci te d Re gi st ra ti on co ns is ts of th e te rm

“FAR FETCHED.”

The Examining Attorney sta tes tha t the Reg ist ran t’s ma rk is the pas t ten se of the te rm

“farfetch.” However, this st at em en t is no t cor rec t. Th e wo rd s “F AR FE TC H” an d

“F ARFETCHED” are very differ ent wo rd s in the En gl is h la ng ua ge ; th ey me an dif fer ent thi ngs

and have different connotations. “FAR FE TC H” me an s “t o br in g fr om far ; to se ek ou t

studiously.” See Exhibit A. Th e te rm “F AR FE TC HE D” on the ot he r ha nd , is de ?n ed as

be in g on ly re mo te ly co nn ec te d; fo rc ed ; st ra in ed .” Se e
“improbable; not naturally pertinent;

TC HE D” ev en gi ve s re la te d fo rm s, no ne of wh ic h
Exhibit B. The de?nition of the term “FARFE

ch ev id en ce cl ea rl y sh ow s th at th e te rm s ar e no t di ff er en t
contain the term “FARFETCH.” Su

tenses of the same word , bu t ac tu al ly tw o di ff er en t wo rd s en ti re ly .

Applicant’s mark and th e Ci te d Re gi st ra ti on al so ha ve di ff er en t co nn ot at io ns . ‘

ic an t’ s se rv ic es , wh ic h gi ve co ns um er s th e abi lit y to sh op
Applicant’s mark is suggestive of Appl

bo ut iq ue s fr om afa r us in g Ap pl ic an t’ s we b- ba se d
or “fetch” fashion items from various high-end

an t’ s ma rk tie s in we ll wi th Ap pl ic an t’ s pu rp os e as sta ted
(“.COM”) retail store services. Applic

in the “About Us” section of Applicant’s website:

farfetch.com unites Eu ro pe ’s bes t in de pe nd en t fa sh io n bo ut iq ue s, so tha t
you can buy from th e mo st in te re st in g de si gn er fa sh io n br an ds in th e
world in on e ea sy -t o- sh op we bs it e. Ou r ai m is to pr ov id e an exc iti ng

5

28482/001/1140677.2
Attorney Ref. No. 28482.001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

range of designers and labels, while maintaining the personality of unique,
independent boutiques. This new concept means you can shop from
boutiques in Paris, London, Florence and Copenhagen in just a few
seconds, all from the comfort of your own home or of?ce.

See Exhibit C.

On the other, Registrant’s mark is suggestive of an unusual, different, and unique

product; something “far fetc hed. ” Acc ord ing ly, it is not surp risi ng that Regi stra nt’s web sit e

emphasizes the uniqueness of Registrants jewelry:

We’re a unique company and our jewelry reflects it! All of our
creations are designed in Sebastopol, California and are handmade by
artisans in sterling silver, copper and brass. We provide terri?c products,
gre at val ue and exc ell ent ser vic e. Eac h pie ce of Far Fet che d jew elr y is
slightly different than the next. It’s as individual as the hand that
created it and as unique as the person that wears it.

See Exhibit D.

The word portio n of the res pec tiv e mar ks are als o dif fer ent in ter ms of sig ht and sou nd.

Applic ant ’s mar k con tai ns the lett ers “.C OM” and is pro nou nce d as thre e dist inct wor ds

“FARFETCH” + “DO T” + “CO M.” Whe n pro nou nce d oral ly, the wor ds “DO T” and “C OM ” in

Applicant ’s mar k ass ume gre ate r pro min enc e. Reg ist ran t’s mar k, on the oth er han d, is

pronounced as “FAR -F ET CH ED ” wit h an ora l emp has is on the sec ond por tio n of the wor d.

Theref ore , the re is no lik eli hoo d of con fus ion bet wee n the mar ks bec aus e the wor d por tio ns are

different in meaning, sight, and sound.

b. Applicant’s Mark Contains A Distinctive Design

In add iti on, to the dif fer enc es bet wee n the wor d por tio ns of the res pec tiv e mar ks,

Applicant’s mark is dif fer ent fro m the Cit ed Reg ist rat ion bec aus e App lic ant ’s mar k con tai ns a

distinctive desi gn. App lic ant ’s mar k con tai ns a crea tive des ign that inc orp ora tes the wor d

28482/001/1140677.2
Attorney Ref. No. 28482001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

portion of the mark ins ide a uni que ly- sha ped pen tag on des ign tha t com bin es a rec tan gle wit h a

triangle. The pentagon design is sli ght ly til ted . Th e wo rd “F AR FE TC H” app ear s in a sty liz ed

font in lowercase let ter ing dia gon all y acr oss the ma rk fro m the bot tom up, and is sep ara te and

distinct from the bolded dot (wh ich app ear s in the cen ter of the tri ang le) and the ter m “C OM ”

(which appears in low er cas e let ter s bel ow the wo rd “F AR FE TC H” ). Thi s uni que vis ual

appearanc e acc ent uat es the dif fer ent mea nin gs, con not ati ons , and pro nun cia tio ns of the

respective mar ks; and it fur the r obv iat es any lik eli hoo d of con fus ion bet wee n the mar ks.

ii. Applicant’s Services Are Different From Registrant’s Goods

The services covered by Cla ss 35 of App lic ant ’s app lic ati on are not rel ate d to the goo ds

covered by the Cited Reg ist rat ion . If the go od s or ser vic es in que sti on are not rel ate d, nor

marketed in such a way that the y wo ul d be enc oun ter ed by the sa me per son s in sit uat ion s tha t

would create the inc orr ect ass ump tio n tha t the y ori gin ate fro m the sa me sou rce , the n, eve n if the

marks are identical, con fus ion is not lik ely . Se e Qu ar tz Rad iat ion Co rp v. Co mm /S co pe Co. , 1

U.S.P.Q. 2d 1668 (T. T.A .B. 198 6) (Q R for coa xia l cab le hel d not con fus ing ly sim ila r to QR for

lamps and tubes related to the photocop yi ng ?el d); Lo ca l Tra dem ark s, Inc . v. Ha nd y Bo ys Inc . ,

16 U.S.P.Q. 2d 1156 (T.T.A.B. 199 0) (L IT TL E PL UM BE R for liq uid dra in ope ner hel d not

confusingly similar to LI TT LE PL UM BE R and Des ign for adv ert isi ng ser vic es, nam ely the

formulation and preparation of advertisi ng co py an d lit era tur e in the pl um bi ng fie ld) ; In re Th e

Shoe Works Inc., 6 U.S.P.Q. 2d 18 90 (T TA B 19 88 ) (P AL M BA Y for wo me n’ s sho es, an d

PALM BAY for men’s, wo me n’ s, an d chi ldr en’ s sho rts an d pan ts is not lik ely to cau se

confusion).

28482/001/1140677.2
Attorney Ref. No. 28482.001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

App lic ant ’s ame nde d app lic ati on cov ers the fol low ing ser vic es in Cla ss 35:

ONLINE RETA IL ST OR E SE RV IC ES FE AT UR IN G CL OT HI NG , FO OT WE AR ,
HEADGEAR AND FASHION ACCESSORIES.

The Cited Registration on the other hand, covers JEWELRY in Class 14. As such,

Applicant ’s mar k is use d in con nec tio n wit h onl ine reta il sto re ser vic es. App lic ant doe s not

manufacture and sell its ow n goo ds und er the mar k FA RF ET CH CO M and Des ign . Rat her ,

Applic ant is in the bus ine ss of sel lin g and off eri ng for sal e hig h-e nd, lux ury clo thi ng, foo twe ar,

headgear and fas hio n acc ess ori es tha t bea r the mar ks of thi rd part ies, nam ely , the mar ks of wel l-

known, high-end designers, such as Gucci, Marc Jacobs and Philip Lim. Therefore, Applicant’s

online retail stor e serv ices are not rela ted to the goo ds ide nti ?ed in the Cit ed Regi stra tion .

Accordingly, giv en the diff eren t nat ure of App lic ant ’s serv ices and the goo ds cov ere d by

the Cited Reg ist rat ion , a con sum er is not lik ely to ass ume tha t App lic ant ’s goo ds and ser vic es

originate from, or are associated with, the goods covered by the Cited Registration.

iii. Applicant’s Channels of Trade Are Different
From Registrant’s Channels of Trade

The channels of tra de in whi ch the goo ds and ser vic es cov ere d by App lic ant ’s mar k and

the Cited Regist rat ion tra vel are diff eren t. If the goo ds of one par ty are sol d to one set of buy ers

in a different market ing con tex t tha n the goo ds of ano the r sell er, the lik eli hoo d tha t a sin gle

group of buy ers will be con fus ed by simi lar tra dem ark s is less tha n if bot h part ies sold thei r

respective goods and serv ices thr oug h the sam e cha nne ls of dist ribu tion . Ele ctr oni c Des ign &

Sale s, Inc. v. Ele ctr oni c Dat a Sys tem s Cor p, 21 USP Q2d 138 8 (Fed . Cir. 199 2) (no like liho od of

confusion between E.D.S. for computer services and EDS for power supplies and battery

chargers).

28482/001/1140677.2
Attorney Ref. No. 28482.001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

The In re Shipp, 4 U.S.P.Q.2d 11 75 (T .T .A .B . 19 87 ) ca se is ins tru cti ve. Th er e the Bo ar d

held that confusion between identi cal ma rk s, PU RI TA N, wa s no t lik ely be ca us e or di na ry

consumers, who bought the app lic ant ’s dr y cl ea ni ng ser vic es, wo ul d ne ve r en co un te r the

products of the cited registration ’s ma ch in es an d sup pli es sol d to co mm er ci al dr y cl ea ni ng

companies, but not sold to the general public.

Here, Applicant’s online ret ail sto re se rv ic es ar e of th e ki nd of fe re d vi a an In te rn et

website to individual co ns um er s of hi gh -e nd pro duc ts. On the oth er ha nd , ac co rd in g to

wh ol es al e. Mo re ov er , Re gi st ra nt cl ea rl y do es no t
Registrant’s website, its jewelry is only sold at

lr y Se e Ex hi bi t E. Ac co rd in gl y, th e pa rt ie s re sp ec ti ve go od s
manufacture and sell high-end jewe

ch an ne ls su ch th at th er e wi ll be no co nf us io n as to
and services travel in very distinct trade

source .

iv. Applicant’s Services Appeal To Careful Purchasers

Applicant’s mark is no t lik ely to be co nf us ed wi th the Ci te d Reg ist rat ion be ca us e

Applicant’s services are targeted to wa rd sop his tic ate d an d kn ow le dg ea bl e co ns um er s wh o

purchase expensive luxury brands. Fo r ex am pl e, pu rc ha se r’ s ca n bu y $1 ,1 95 Kr is Va n As sc he

brand shoes and $834 Les Chiffo ni er s br an d pa nt s on Ap pl ic an t’ s we bs it e. Se e Ex hi bi t F.

Decisions to pay top dollar for items foun d on Ap pl ic an t’ s we bs it e are no t en te re d int o lig htl y,

a res ult , th e co ns um in g pu bl ic wo ul d no t lik ely
but rather with deliberateness and care. As

ic es ar e in an y wa y as so ci at ed wi th Re gi st ra nt or
believe that Applicant’s online retail store serv

Registrant’s relatively inexpensive goods.

28482/001/1140677.2
Attorney Ref. No. 28482001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

v. The Ex am in in g At to rn ey ’s Ev id en ce Do es No t Es ta bl is h Th at
Applicant’s Services Are Similar T0 Registrant’s Goods

To demonstrate the rel ate dne ss of go od s/ ser vic es an d tra de ch an ne ls , the Tr ad em ar k

Manual of Examining Procedure requir es the Ex am in in g At to rn ey to pr ov id e ev id en ce su ch as

news articles and/or evidence fr om co mp ut er da ta ba se s sh ow in g tha t the rel eva nt go od s/ ser vic es

are used together or used by the sa me pu rc ha se rs ; ad ve rt is em en ts sh ow in g tha t the rel eva nt

goods/services are advertised to ge th er or sol d by th e sa me ma nu fa ct ur er or dea ler ; or co pi es of

prior use-based registrations of the sa me ma rk for bo th app lic ant ’s go od s/ ser vic es an d the

goods/services listed in the cit ed reg ist rat ion . T. M. E. P. 120 7.0 1(a )(v i). He re , the Ex am in in g

Attorney has not prov id ed an y ne ws art icl es, ev id en ce fr om co mp ut er da ta ba se s or

advertisements. She has, howe ve r, pr ov id ed par tic ula rs of te n reg ist rat ion s (Re gis tra tio n

Numbers 3593013; 3386921; 326111 5; 33 26 14 1; 34 17 73 6; 35 28 08 9; 34 77 86 7; 33 93 97 8;

2933617; 3250125; 2618031; and 336461 7) an d pa ge s fr om thr ee we bs it es tha t, ac co rd in g to the

Examining Attorney, “conclus iv el y” de mo ns tr at e tha t “th e go od s an d ser vic es of app lic ant an d

registrant are mark et ed an d so ld th ro ug h the sa me ch an ne ls of tra de. ”

It is well-settled that thi rd- par ty reg ist rat ion s tha t en co mp as s bot h par tie s’ goo ds/ ser vic es

“may have some probative value to the ext ent tha t th ey se rv e to su gg es t tha t the lis ted go od s

and/or services are of a type tha t ma y em an at e fr om a sin gle sou rce .” In re Alb ert Tro ste l & So ns

C0., 29 U.S.P.Q.2d 1783, 1785 —1 78 6 (T .T .A .B . 19 93 ) (e mp ha si s ad de d) . Ho we ve r, in thi s cas e,

the third—party registrations and the webs it e pri nto uts tha t the Ex am in in g At to rn ey ha s pr ov id ed

are either irrelevant or de minimis at bes t an d of lit tle pr ob at iv e val ue. Ne ar ly all the

registrations are of little probative va lu e be ca us e th ey lis t Ap pl ic an t’ s ser vic es al on g wi th ma ny

s, in Cl as s 3; sun gla sse s, in Cl as s 9; ha nd ba gs an d
7 other goods and services, such as, cosmetic

10

28482/001/1140677.2
Attorney Ref. No. 28482.001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

purses, luggage, lea the r bag s, and wal let s, in Cla ss 18; cer ami c scu lpt ure s, vas es, and bow ls, in

Class 21; women’s clothing, ski rts , bra s, blo use s, dre sse s, we dd in g dre sse s, foo twe ar, glo ves ,

scarves, jackets, jea ns, shi rts , and yog a clo thi ng, in Cla ss 25; ass oci ati on ser vic es, nam ely ,

promoting the interests of wo me n; ret ail sto re ser vic es fea tur ing wo me n’ s clo thi ng; ret ail sto re

services featuring clothing, jew elr y, han dba gs, pur ses , cos met ics , eye wea r; onl ine ret ail sto re

services; wholesale dis tri but ors hip ser vic es; dis sem ina tio n of adv ert isi ng for oth ers ; ret ail sto re

services featuring handbags, ceramics, suitcases; and retail store services featuring home

décor and gifts, in Cla ss 35; and cha rit abl e fun d rai sin g ser vic es, in Cla ss 36, amo ng oth er goo ds

and services. The Cited Reg ist rat ion , on the oth er han d, onl y cov ers jew elr y in Cla ss 14.

Further, the thr ee web sit es tha t the Exa min ing Att orn ey cla ims dem ons tra te tha t the

“goods and services of the par tie s tra vel in the sa me com mer cia l cha nne ls” do n_o t sel l

Registrant’s jew elr y and do not pro vid e the typ e of ser vic es tha t App lic ant pro vid es; the y do not

serve as a platform for the sal e of exp ens ive lux ury pro duc ts by ind epe nde nt hig h—e nd fas hio n

boutiques.

Moreover, eve n if the thi rd- par ty reg ist rat ion s and web sit es wer e rel eva nt, the y alo ne

cannot prove that the partie s’ res pec tiv e goo ds and /or ser vic es are rel ate d. For exa mpl e, in

Lloyd’s Food Pro duc ts, Inc . v. Eli , Inc . , the Cou rt fou nd no con fus ion bet wee n the ma rk

LLOYD’S for restauran t ser vic es and the ma rk LL OY D’ S and Des ign for bar bec ue foo d

products. Lloyd’ s Fo od Pro duc ts, Inc . v. Eli, Inc . (Fe d. Cir . 199 3) 25 U.S .P. Q. 2d 202 7. Th e

Court found that the pet iti one r’s had not int rod uce d suf ?ci ent evi den ce to est abl ish tha t it wa s

probable that con sum ers wh o sa w the pac kag ed LL OY D’ S pro duc t wo ul d bel iev e tha t

petitioner’s restauran t wa s bra nch ing out int o pac kag ed foo ds sal es. Id at 202 9. Th e Cou rt

11

28482/001/1140677.2
Attorney Ref. No. 28482.001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCH.COM and Design

stated that the petitioner needed to show so me th in g mo re th an sim ila r or ev en ide nti cal ma rk s

being used for fo od pr od uc ts an d for res tau ran t ser vic es. Id. at 20 30 .

Here too, the Examining Attorn ey ha s fai led to pr ov id e su f? ci en t ev id en ce to ref use

registration of the Applicant’s app lic ati on for the ma rk FA RF ET CH CO M an d De si gn ,

particularly given the many differences be tw ee n the tw o ma rk s. If the reg ist rat ion s an d the

la te dn es s, th en th e Ex am in in g At to rn ey wo ul d be
website printouts were suf?cient to prove re

e re la te dn es s of go od s an d se rv ic es —a ru le th at is co nt ra ry to
creating a per se rule regarding th

se be de ci de d on th e ba si s of all of th e re le va nt fac ts in
trademark law which requires that each ca

v. Cel est ial Se as on in gs , Inc ., 57 6 F. 2d 92 6, 19 8 U. P. S. Q. 151 ,
evidence. Interstate Brands Corp.

152 (C.C.P.A 1978). Fu rt he rm or e, in lig ht of the ve ry lar ge nu mb er of ma rk s us ed by

manufacturers of goods, such a pe r se rul e wo ul d dr am at ic al ly lim it the nu mb er of ma rk s tha t

cou ld be us ed for bri ck an d mor tar an d onl ine ret ail sto re ser vic es.

12

28482/001/1140677.2
Attorney Ref. No. 28482.001 TRADEMARK LAW OFFICE 113
App. Serial No. 77/687,603
Mark: FARFETCHCOM and Design

CONCLUSION

Based on the foregoing amen dm en t an d re ma rk s, Ap pl ic an t be li ev es th at it ha s sa ti s? ed

ec tf ul ly re qu es ts tha t its ap pl ic at io n for th e ma rk
the Examining Attomey’s objections and resp

FARFETCHCOM and Design be passed to publication.

Dated: New York, New York
December 8, 2009
Respectfully submitted,

COWAN, LIEBOWITZ & LATMAN, PC.
Attorneys for Applicant

By: /Joel Kami Schmidt/
Joel Kami Schmidt

1133 Avenue of the Americas
New York, New York 10036-6799
(212) 790-9200

13

28482/001/1140677.2
EXHIBIT A

28482/001/1140677.1
Farfetch De?nition | De?nition of Farfetch at Dictionary.com Page 1 of 1

Thesaurus Encyclopedia | Translator Web Login | Register I Help
Dictionary

farfetch

Nearby Words

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Farfetch

Far”fetch‘ , v. t. [Far + fetch.] To bring from far; to seek out 4 tree
studiously. [Obs.] 5 uppmg
To farfetch the name of Tartar from a Hebrew word. –Fu||er. with your $00
onléne order!
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Farfetch inn;- T,IBHR’E!;BBM..
Far”fetch‘ , n. Anything brought from far, or brought about with M
studious care; a deep strategem. [Obs.] “Politic farfetches.” —-
Hudibras.
Webster‘s Revised Unabridged Dictionary. © 1996. 1998 MlCRA, Inc.

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EXHIBIT B

28482/001/1140677.1
Far fetched De?nition 1 De?nition of Far fetched at Dictionarycom Page 1 of 2

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far fetched

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Cartoon of a hasty
far—fetched d3} [fahr-fecht w. at Verizon High Speed’intemet‘ ,
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—adjective
Synonyms improbable; not naturally pertinent; being only remotely connected;
forced; strained: He brought in a far-fetched example in an effort to
susp‘c’ous prove his point.
labored
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inconsequential Also, farfetched.
strained Origin: 5 99
mum“: emu nee. 5¥EEDS UP m Flees
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antic ,
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recondrte far-fetchedn ess, farfetchedness, noun
More Synonyms » g _ I
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Based on the Random House Dictionary, © Random House, Inc. 2009.
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http://dictionary.reference.com/browse/far+fetched 1 1/3/2009
EXHIBIT C

28482/001/1140677.1
Page 1 of 1
About Us — farfetch

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40 Eu ro pe an an d US bo ut iq ue s, 40 0 de si gn er s, 1 we bs it e
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NEW IN CLOTHING BAGS FOOTWEAR ACCESSORIES JEWELLERY

Home I About Us

Welcome to forfetch.com

OUR PHILOSOPHY
from the most
iarfetchcom unites Europe’s best independent fashion boutiques, so that you can buy
aim is to provide an
interesting designer fashion brands in the world in one easy-to-shop website. Our
unique. independent
exciting range of designers and labels. while maintaining the personality of
on, Florence and
boutiques, This new concept means you can shop from boutiques in Paris. Lond
Copenhagen in just a few seconds. all from the comfort of your own home or of?ce.

OUR PARTNERS
work with are a care full y cho sen coll ecti on of Euro pe’s mos t resp ecte d and loved
Marla ‘ – The boutiques we
Feathers in London; Henrik
thi-‘? r I ‘j » fashion emporiums, like Maria Luisa in Paris; b Store. Beyond the Valley and
idual and distinctive
Vibskov‘s The-V-Store and Paristexas in Copenhagen. Each of them has a very indiv
established designer
buying style. They may buy from emerging and niche labels or more luxurious and
all the bran ds are boug ht with care and real skill. We don’ t pann er with just any boutique.
names. but
only the very best.

SIMPLE SHOPPING
can sho p on farf etch com in a vari ety of ways . To mak e it easy to ?nd the designers you like. the
You
into thre e depa rtme nts: Luxe – for high -end desi gner s. Lab — for expe rime ntal or new
collection is split
with an inventive take
designers and Cult – for diffusion lines. premium denim brands and unique labels
You can also shop by men’ s or wom en‘ s fash ion. desi gner . bout ique or simp ly by fashion
on fashion.
gory , Whi che ver way you cho ose to shop . you can be sure you’ re shopping from the most
cate
nsiv e and excit ing sele ctio n of desi gner fash ion anyw here on the web. Ther e is just one
comprehe
shop from. We deliver
checkout and payment process. no matter how many boutiques you choose to
will ensu re you rece ive that pers onal touc h you only get from your favo urite fashion
worldwide and
boutique.

OUR tDl’lORI/‘x’.
com is more than just a shop ping webs ite. Our edito rial sect ion prov ides you with need-to-know
Farf elch
sts give you their trend
style inspiration through a variety of weekly features. Respected journali
on. while we talk
predictions, buyers from our partner boutiques let you in on their favourites for the seas
.
direct to the designers themselves to make sure you’re absolutely in the know

Wi-iAi P

s a dive rse rang e of label s… Wel com e comp etit ion for the ‘big boys ” of fash ion ecommerce.”Vogue UK
“Farletchcom offer

ed boutiques. “Men.style.com
“A new e—commerce site that aggregates the goods of some of the continent’s mos! stori

“The world’s most progressive designers online for the ?rst time’Wonderland

ique s in Paris . Lond on and Mila n with out even need ing your pass port ? Farf elch .com is the answer. “Handbag.c0m
“Fancy scouring the best bout

ily have the mea ns orabi lity to go into e-co mmer ce.“ $tyl eBub ble (Sty leBu bble ‘s Susanna Lau has
“Far Fetch has given the means to smaller shops that might not necessar
been named one of E3 Magazine’s most in?uential people In fashion).

“Welcome to the hot new website in e-shopping – farfelchcom.”GraziaDaily.oo.uk

For press inquiries please email: [email protected]

FARFETCH.COM US LLC
16800 Edwards Rd, Cerritos. CA 90703
United States
Phone: 562-921-9700

Terms and Conditions ! Privacy Af?liate Program
@2003 faxfetch com Soho i =mted Kingdom

12/7/2009
http://www.farfetch.com/pag1 12.aspx
EXHIBIT D

28482/001/1140677.1
**Far Fetched – Created by hand, head and heart** Page 1 of 1

~~7’.‘FAR ETCHED; ‘
Cranial by handw’lmd @159 imam.

wholesale denim cm Aboutus (numb

We’re a unique company and our jewelry reflects it!
All of our creations are designed in Sebastopol,
California and are handmade by artisans in sterling
silver, copper and brass.

We provide terrific products, great value and excellent
service. Each piece of Far Fetched jewelry is slightly
different than the next. It’s as individual as the hand
that created it and as unique as the person that wears
it.

holiday warehouse

SALE (59”? m“—
“V.
“Ill! Wu mm mum! in! – 5w
1an I r 429‘“ rmo-u- up”. wimpy Hum N am.

[NilTHREE Far Fetched is now a member of the Fair
Trade Federation! To find out more about
fair trade, click here.

Click here for current wholesale pricing

0 Wholesale 0 Jewelry Care 0 AboutUs 0 Contact –

©2009 Far Fetched Imports, Inc.

http://www.farfetched.com/ 12/7/2009
EXHIBIT E

28482/001/1140677.1
Far Fetched Wholesale Information Page 1 of 1

Far Fetched is a wholesale
company, and online
ordering is not yet available.

If you are an established
account, you can view our
latest release on the new
products page.

If you are interested in
carrying Far Fetched in your
store, 90 to the become a
retailer page.

For retail customers, to find
a retailer near you please go
to the contact page.

0 Wholesale 0 JewelryCare o AboutUs 0 Contact 0

@2009 Far Fetched Imports, Inc.

http://Www.farfetched.com/pages_redesign/wholesa1e_n.htm1 1 1/1 1/2009
EXHIBIT F

28482/001/1140677.2
Women – Footwear – Kris Van Assche Leather Pumps Page 1 of 2

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40 European and US boutiques, 400 designers, i website
NEW IN CLOTHING BAGS FOOTWEAR ACCESSORIES JEWELLERV LIFESTYLE DESIGNERS BOUTIQUES EDITORIAL BLOG SALE

Women back to your selection

Men

Ime- lab cuk
KRIS VAN ASSCHE — Leoiher Pumps
farfetch from ANASTASIA BOUTIQUE . LAGUNA BEACH 5
EU hemi‘ruee mlv
Price : 3 1195.00
us INIJIS’IUES my

1 EU and us bouhques Description Delivery Designer Boutique

Black leather pumps with unique boot style soles. Ankle
Your Selection Strap.

Shop in WOMEN Reference iD : 10024993
Footwear (remove) . .
; Composmon :
Remove All a leather: 100 %

DESIGNERS
Select Size (required) Notify me it it’s back in stock
ACNE
ALEXANDER MCQUEEN
ALEXANDER WANG
ANN DEMEULEMEESTER women’s shoes American sizing
B STORE
BERNHARD WILLHELM Select Quantity
COMME DES GARCONS
GIVENCHY
]1 vi Add to Bag
GUCCI
LANVIN

SEE MORE… {DEB/1AM. IDERIEND ESADDTOWESl-EIST g} SHARE

CATEGORIES : Also From Anastasia Boutique
FOOTWEAR
BOOTS
SANDALS
SHOES
SLIPPERS
SNEAKERS 8t TRAINERS

BY BOUTIQUE
All lrom Anastasia Boutique , Laguna Beach
AMERICAN RAG
ANASTASIA BOUTIQUE Also From KRIS VAN ASSCHE
ASSEMBLY
B STORE
BABYLON BUS WOMEN
BEATRIX ONG
BERNARD
BEYOND THE VALLEY
BIONDINI
CIANCI All from KRIS VAN ASSCHE
DIVERSE
DOLCI TRAME Wish List
FEATHERS
LABOUR OF LOVE
MARIA LUiSA
MELL
MILLETRE
NO-ONE
PALEARI
PARISTEXAS
st
SEFTON WOMEN
SIMEONE
Six
SOCIETE ANONYME
TESSAEIIT
THE OLD CURIOSITY SHOP
THE-V-STORE
WOK

BY SIZE
xs (SHOES 36-36%)
S (SHOES 37-37%)
M (SHOES 38—3872)
L (SHOES 39-3972)
XL (SHOES 40-42%)
Size Help

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Women – Trousers – Les Chiffoniers Suede Zip Pocket Leggings Page 1 of 2

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NEW IN CLOTHING

Women back to your seleclion

Men

luxe lab cu:
LES CHIFFONIERS – Suede zip pocket leggings
far‘fetch from FEATHERS , LONDON E
EU mutt-“(HES Emlv‘
Price : 3 834.00
US l’xJI.Itx:1uEs only
Description Delivery Designer Boutique
x EU and US WWW”

Black lamb’s suede stretch leggings by Les Chiffoniers. The
Your Selection leggings have a simple ?tted shape with two feature zipped
side pockets with chunky chrome zips and an elasticated
Shop in WOMEN waistband.
Trousers (remove)
Reference ID : 10028352
Remove All 5}
Composition:
DESIGNERS lamb: 100 %

ACNEANDER
ALEX MCQUEEN
‘
0th er I ” f°”“3″°” ”
cotton : 97
ALEXANDER WANG ___‘ ‘
ANN DEMEULEMEESTER
BERNHARD WILLHELM Select Size (required) Notify me it it’s back in stock
H ,, ,. H V . .. . , V . .
COMME DES GARGONS ‘ u
: Di maximize window more
CURRENT ELLIOTT
GARETH PUGH
women’s clothing UK sIzmg
GIVENCHY
Size conversion
GUCCI

SEE MORE… EMAILTOTRIEND EL‘ADDTOWISI-LISY if} SHARE
Select Quantity
CATEGORIES
CLOTHING 1 :I
Add to Bag
DRESSES
HOISERY & SOCKS
JACKETS 8. COATS Also From Feathers

JEANS
JUMPSUITS
SHORTS
SKIRTS
SUITS
TOPS
TROUSERS “
UNDERWEAR E NIGHTWEAR All from Feathers . London

BY BOUTIQU E Also From LES CHIFFONIERS
AMERICAN RAG
ANASTASIA BOUTIQUE
ASSEMBLY .
BABYLON Bus WOMEN .
BERNARD :
BEYOND THE VALLEY
DIVERSE ‘
DOLCl TRAME All Irom LES CH IFFONIERS
EVA NEW YORK . ,,,,,,,,,,, ,, , , ……….
FEATHERS Wish List

GALLERY
MARIA LUISA
MILLETRE
NO-ONE
PALEARI
PARISTEXAS
SEFTON WOMEN
SOCIETE ANONYME
START
TESSABIT
THE-v-STORE
TRAFFIC
WOK

BY SIZE
XS (SHOES 36-36%)
s (SHOES 37-37%)
M (SHOES 35-337.)
L (SHOES seagyz)
XL (SHOES 40-42%)
Size Help

http://www.farfetch.com/shopping/women/trousers/item1002 83 5 2 . aspx 12/7/2009