From: Daniel H Kegan
Subject: Sn 77631044 – MM MONEY MASTERS etc
Date: July 6, 2009 6:48:03 PM CDT

Subject: Sn 77631044 – MM MONEY MASTERS etc
Monday 6 July 2009

As the Examiner has requested, Applicant submits a Whole Form Application in
response to the office action of 10 June 2009.

With this submission, Applicant understands the application is in proper form to
advance to publication, which is respectfully requested.

WHOLE FORM CORRECTION TO APPLY FOR TRADEMARK/SERVICE MARK
Please complete and return the form that follows for a trademark and/or service mark. See, e.g., TMEP §§103, 802 (for filing
trademark/service mark applications). A new filing fee is not required.

Trademark/Service Mark 15 U.S.C. §§1051, 1053
Principal Register – Substitute Application

(Fill in Sections 1-6 below. Sign and Date.)

(1) Application Serial Number:7 7-631,044

(2) Applicant’s Name: Money Masters Foundation, Inc.

(3) Applicant’s Mailing Address: 835 Shermer, Northbrook IL 60062

(4) Applicant’s Entity Type: (Check one and supply requested information.)

Corporation – Illinois Not for Profit

(5) GOODS AND/OR SERVICES: Applicant must list the goods and/or services on or in connection with which the mark is in use:
Printed educational materials in the field of financial literacy (Class 16).

(6) BASIS FOR APPLICATION: (Check basis or bases which apply, but do not check both the first and second bases (Trademark
Act Section 1(a) and 1(b)) for the same goods and/or services – and supply requested information related to each basis.)

A Trademark Act Section 1(a) – Mark Is in Actual Use in Commerce

Applicant is using the mark in commerce and was using the mark in commerce on or in connection with the above-identified goods
and/or services since the filing date of the application.

A specimen showing the mark as used in commerce is submitted with this application.

Specify Date of First Use Anywhere: September 10, 2008

Specify Date of First Use in Commerce: September 24, 2008

7. The literal element of the mark consists of Money Masters Teaching Kids to Manage Money.
The color(s) blue, silver, and white is/are claimed as a feature of the mark. The mark consists of a light blue background on the
upper and right sides; a dark blue background on the lower and left sides; the MM logo in a silver square centered between the top
and bottom toward thMasters Teaching Kids to Manage Money” to the right of the logo.

DECLARATION:
The undersigned, being hereby warned that willful false statements and the like are made punishable by fine or imprisonment, or
both, under 18 U.S.C. §1001, and that such willful false statements and the like may jeopardize the validity of the application or any
resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she
believes the applicant to be the owner of the trademark/ service mark sought to be registered, or, if the application is being filed
under 15 U.S.C. §1051(b), §1126(d) or §1126(e), he/she believes applicant to be entitled to use the mark in commerce; the
applicant is using the mark shown in the drawing; that, as of the application filing date, the mark is in use in commerce and was in
use in commerce on or in connection with the specified goods and/or services listed in the application; that, as of the application
filing date, applicant had a bona fide intention to use the mark in commerce on or in connection with the goods and/or services listed
in the application; that the facts set forth in the application are true and correct; that to the best of his/her knowledge and belief no
other person, firm, corporation, or association has the right to use the above identified mark in commerce, either in the identical form
thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other
person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true;
and all statements made on information and belief are believed to be true.

___/daniel kegan/_____________________________
(Signature)

Daniel Kegan, Applicant’s Attorney of Record (IL bar)______
(Print or Type Name and Position)

(Date) 6 July 2009

Daniel Kegan * [email protected] * Kegan & Kegan, Ltd.
79 W Monroe St #1320 Chicago IL 60603-4969 USA
Phn 312=782-6495 x21; Fax 312=782-6494
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