Kuczma*
Greenbaum
Larkin
This Opinion is not a
Precedent of the TTAB
Mailed: June 7, 2019
UNITED STATES PATENT AND TRADEMARK OFFICE
_____
Trademark Trial and Appeal Board
_____
In re Wasser
_____
Serial No. 87487916
_____
Ryan S. Spiegel, Esq. of Paley Rothman,
for Frances Wasser.
John Sullivan, Trademark Examining Attorney, Law Office 114,
Laurie Kaufman, Managing Attorney.
_____
Before Kuczma, Greenbaum and Larkin,
Administrative Trademark Judges.
Opinion by Kuczma, Administrative Trademark Judge:
Frances Wasser (Applicant) seeks registration on the Principal Register of the
mark FRANCIEPANTS (in standard characters) for, as amended:
Undergarments, in International Class 25.1
The Trademark Examining Attorney refused registration of Applicants mark
under § 2(d) of the Trademark Act, 15 U.S.C. § 1052(d), citing Registration No.
1 Application Serial No. 87487916 was filed on June 13, 2017, based upon Applicants claim
of first use anywhere at least as early as April 19, 2017 and first use in commerce at least as
early as June 5, 2017.
Serial No. 87487916
4466618 owned by Western Glove Works (Registrant), for the mark FRANCY (in
standard characters) for skirts in International Class 25, as a bar to registration.2
When the refusal was made final, Applicant appealed and requested
reconsideration. After the Examining Attorney denied the request for
reconsideration, the appeal was resumed. We reverse the refusal to register.
I. Likelihood of Confusion
Our determination under § 2(d) is based on an analysis of all probative facts in
evidence that are relevant to the factors bearing on the issue of likelihood of confusion
enunciated in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563,
567 (CCPA 1973), cited in B&B Hardware, Inc. v. Hargis Indus., Inc., 135 S. Ct. 1293,
113 USPQ2d 2045, 2049 (2015); see also In re Majestic Distilling Co., 315 F.3d 1311,
65 USPQ2d 1201, 1203 (Fed. Cir. 2003). In any likelihood of confusion analysis, two
key considerations are the similarities between the marks and the similarities
between the goods and services. See Federated Foods, Inc. v. Fort Howard Paper Co.,
544 F.2d 1098, 192 USPQ 24, 29 (CCPA 1976). In this case, certain other factors were
also argued and considered. The remaining factors are treated as neutral.
A. Similarity of Goods, Customers and Trade Channels
We turn first to the du Pont factor involving the similarity or dissimilarity of the
goods identified in Applicants application and the cited Registration. du Pont, 177
USPQ at 567. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317,
2 Registration No. 4466618 issued on January 14, 2014.
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Serial No. 87487916
110 USPQ2d 1157, 1162 (Fed. Cir. 2014) (quoting Octocom Sys., Inc. v. Hous. Comp.
Servs. Inc., 918 F.2d 937, 16 USPQ2d 1783, 1787 (Fed. Cir. 1990) (The authority is
legion that the question of registrability of an applicants mark must be decided on
the basis of the identification of goods set forth in the application regardless of what
the record may reveal as to the particular nature of an applicants goods, the
particular channels of trade or the class of purchasers to which the sales of goods are
directed.)); In re Giovanni Food Co., 97 USPQ2d 1990, 1991 (TTAB 2011). Thus, the
evidence Applicant submits showing the actual use of the respective marks by
Applicant and Registrant is not relevant to registration of her mark.
Turning to the identifications of goods, Applicants goods are undergarments,
while the goods listed in the cited Registration are skirts. The second du Pont factor
considers whether the consuming public may perceive [the respective goods and
services of the parties] as related enough to cause confusion about the source or origin
of the goods and services. Hewlett Packard Co. v. Packard Press, Inc., 281 F.2d 1261,
62 USPQ2d 1001, 1004 (Fed. Cir. 2002) (citing Recot, Inc. v. Becton, 214 F.3d 1322,
54 USPQ2d 1894, 1898 (Fed. Cir. 2000)). Applicants and Registrants goods need not
be identical or directly competitive to find a likelihood of confusion. As a general
matter, they need only to be related in some manner or the conditions surrounding
their marketing are such that they would be encountered by the same purchasers
under circumstances that would give rise to the mistaken belief that the goods come
from a common source. See Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d
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Serial No. 87487916
1356, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012); On-line Careline Inc. v. Am. Online
Inc., 229 F.3d 1080, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000).
Evidence of the relatedness of the goods may include advertisements showing that
the relevant goods are advertised together or sold by the same manufacturer or
dealer. See TRADEMARK MANUAL OF EXAMINING PROCEDURE (TMEP)
§ 1207.01(a)(vi) (Oct. 2018). The Examining Attorney submits evidence from the
websites of the following recognized brand names advertising products of the type
listed in Registrants registration and Applicants application that are offered under
the same trademark:
ASOS, Calvin Klein and GAP
(provided in the September 12, 2017 Office Action),3
Forever21, H&M, Madewell, Tommy Hilfiger and Venus
(provided in the November 8, 2017 Final Office Action),4
and
J.Crew, Title Nine, City Chic, Petit Bateau and Wolford
(provided in the Request for Reconsideration Denied).5
This website evidence shows undergarments and skirts being offered for sale by
the above-identified well-known brands under the same marks and through the same
trade channels. Thus, consumers are accustomed to seeing the goods at issue offered
3 September 12, 2017 Office Action at TSDR 13-15, 21-22, 28-29.
The Trademark Status & Document Retrieval (TSDR) citations refer to the electronic file
database for the involved application. All Board citations to the TSDR database in this
decision are to the downloadable .pdf version of the documents.
4 November 8, 2017 Final Office Action at TSDR 12-13; 19-20; 23, 26-27; 33-34; 39-40.
5May 29, 2018 Request for Reconsideration Denied at TSDR 54-55; 56-58; 59-60; 61-63; 64-
65.
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Serial No. 87487916
for sale under the same marks by the same trademark owner, supporting the
relatedness of Applicants and Registrants goods and that they are sold through the
same trade channels to the same classes of consumers. See, e.g., In re Davey Prods.
Pty Ltd., 92 USPQ2d 1198, 1203-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91
USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
The Examining Attorney also submits a representative sample of eight third-party
registrations6 of marks for use in connection with goods that are identical to or very
similar to those of Registrant and Applicant to show that it is common for a single
entity to register the same mark for undergarments and skirts. While third-party
registrations are not evidence that the marks shown therein are in commercial use,
or that the public is familiar with them, such registrations that individually cover a
number of different items and are based on use in commerce have probative value to
the extent that they serve to suggest that the listed goods are of a kind that may
emanate from a single source under a single mark. See In re Aquamar, Inc., 115
USPQ2d 1122, 1126 n.5 (TTAB 2015) (citing In re Mucky Duck Mustard Co., 6
USPQ2d 1467, 1470 n.6 (TTAB 1988)); In re Albert Trostel & Sons Co., 29 USPQ2d
1783, 1785-86 (TTAB 1993). Indeed, these third-party registrations, which include
6 See Registration Nos. 5412453 (including dresses and undergarments), 5421675 (including
skirts and undergarments), 5429247 (including ladies undergarments and skirts), 5433138
(including dresses and undergarments), 5445159 (including skirts and undergarments),
5461088 (including undergarments and skirts), 5466426 (including skirts and
undergarments, underwear), 5470305 (including dresses and undergarments), identified in
the May 29, 2018 Request for Reconsideration Denied at TSDR 66, 69, 74, 80, 82, 84, 86, 88.
The Examining Attorney also submitted copies of Registration Nos. 5461985 and 5470724 for
undergarments and clothing items not including skirts (TSDR 72, 77), which are less relevant
as the goods in these registrations cover clothing items that do not include Registrants goods.
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Serial No. 87487916
Applicants and Registrants goods, provide additional evidence that Applicants
undergarments and Registrants skirts are products which may emanate from a
single source, thus supporting their relatedness.
In support of her position, Applicant cites the Boards decision in H.D. Lee Co. v.
Maidenform Inc., 87 USPQ2d 1715, 1729 (TTAB 2008), where the dissimilarity of the
marks and of the types of clothing on which the marks were used resulted in the
dismissal of the opposition. That case differs from this case. The opposers evidence
that its clothing was related to applicants undergarments was found not to be
persuasive of a likelihood of confusion. 87 USPQ2d at 1725. While the Board noted
that women may buy undergarments as part of an ensemble, or that they may
purchase an undergarment because the cut of specific clothing requires a certain
undergarment, the opposer failed to introduce any evidence, or make any arguments
in support of such position. Thus, the opposer did not meet its burden of proving that
applicants intimate apparel and opposers outerwear were related.
Here, however, the evidence shows that the same entities offer Applicants and
Registrants goods under the same marks, and that the relevant goods are sold or
provided through the same trade channels to the same classes of customers. In
further support of the relationship between Applicants undergarments and
Registrants skirts, the Examining Attorney submits copies of website articles
encouraging women to consider the type of undergarments to wear with skirts:
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Serial No. 87487916
Cosmopolitan7:
9 Ways to Banish Panty Lines Without Going
Commando
…
2. Camouflage your VPL with a print.
The busier the print, the better it will be at hiding your
panty lines.
…
4. Try an old-school slip.
. . . Just make sure to run both the skirt and the slip
through a wire hanger a few times before you put them on
to discharge any static electricity.
Bustle8:
10 Best Undies For Skirts & Dresses When You Want
More Coverage, Because Wind
. . . they specifically make female underwear for
underneath dresses and skirts.
This Maidenform boyshort panty is ideal for tighter and
shorter skirts or dresses . . . .
This six pack of full coverage briefs . . . provide coverage
and convenience that youre looking for underneath a dress
or skirt.
. . . adorable lace tiered safety pants. . . . it doesnt show
underneath your skirts and dresses . . . .
7 Request for Reconsideration Denied, Cosmopolitan: https://www.cosmopolitan.com/style-
beautyfashion/advice/a5855/ways-to-banish-panty-lines/ at TSDR 30-32.
8 Id., Bustle: https://www.bustle.com/articles/173512-10-best-undies-for-skirts-dresses-when
-you-want-more-coverage-because-wind at TSDR 36-37, 39, 41.
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Serial No. 87487916
LooksGud9:
How to wear right type of underwear with different
dresses?
. . . Girls wear a variety of dresses and hence require
different types of underwear for different occasions. . . .
1. Skater skirts or Mini-Dresses
2. Office Wears
Go for a composite piece of underwear with office
trousers or skirts . . .
3. Loose Skirts or Dresses
wikiHow to do anything . . . 10
How to Keep Your Underwear from Showing
Method 1 Choosing the Right Underwear
1 Wear a thong. A thong is the go-to underwear of choice
for fashion stylists for many reasons theyre completely
invisible under even the tightest pants and skirts . . . Wear
a thong underneath a pair of tight fitting jeans or skirt.
2 Try a G-string. . . . G-strings are also a good choice if
youre planning to wear a sheer dress or skirt.
3 Experiment with boyshorts. . . . Boyshorts are cut similar
to briefs . . . they are less likely to be noticed underneath
tight pants or skirts.
Method 2 Concealing Your Underwear Without Changing
It
…
3 Add another layer. If youre wearing a tight skirt, try
creating a barrier between your underwear and your skirt.
You can do this by adding a layer of tights or pantyhose, or
by slipping a light slip under your skirt.
9Id., LooksGud: https://www.looksgud.in/blog/best-underwear-for-dresses-bodycon-tightfit-
wedding/ at TSDR 45-47.
10Id., wikiHOW: https://www.wikihow.com/Keep-Your-Underwear-from-Showing at 49-50,
53.
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Serial No. 87487916
These articles highlight that the decision as to which type of undergarment to wear
with skirts involves multiple factors, including comfort, style, coverage and avoiding
visible lines from the undergarments, confirming the close relationship between
Applicants undergarments and Registrants skirts.
Under the third du Pont factor, channels of trade, Applicant contends that her
exclusive trade channel is her website; she has never sold goods in any brick-and-
mortar retail establishments.11 In her Affidavit, Applicant explains that her products
are sold in an online catalog at FranciePants website lovefranciepants.com and that
FranciePants products are not, and have never been, sold in any brick-and-mortar
retail establishments. On occasion we have sold our products at tables or booths
during an event . . . but otherwise our sales are exclusively through our website.12
Because Registrants goods are not sold on Applicants website, Applicant argues that
there is no likelihood that a consumer would encounter both goods or both marks in
the same sales platform.13 That Registrant apparently advertises for wholesale
inquiries, which Applicant argues is an entirely different channel of trade and
customer base than the retail customers to whom Applicant sells,14 does not matter.
11Applicants Appeal Brief p. 11 (9 TTABVUE 15); May 8, 2018 Request for Reconsideration
at TSDR 22 (4 TTABVUE 22), Affidavit of Frances Francie Wasser ¶¶ 9-10, at TSDR 27 (4
TTABVUE 27); see also TSDR 95-103 (4 TTABVUE 95-103). In her Affidavit, Ms. Wasser also
states that on occasion her products have been sold at tables or booths during an event.
The TTABVUE citations refer to the electronic docket database.
12 Wasser Affidavit ¶ 10, at TSDR 27 (4 TTABVUE 26-27).
13 Request for Reconsideration at p. 6, at TSDR 22 (4 TSDR 22).
14 Applicants Appeal Brief p. 13 (9 TTABVUE 17).
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Serial No. 87487916
Because there are no limitations as to channels of trade in the recitation of goods in
either Applicants application or the cited Registration, we must presume that the
identified goods move in all channels of trade normal for such goods. See Citigroup
Inc. v. Capital City Bank Grp. Inc., 637 F.3d 1344, 98 USPQ2d 1253, 1261 (Fed. Cir.
2011); In re I-Coat Co., LLC., 126 USPQ2d 1730, 1737-38 (TTAB 2018); In re Thor
Tech, Inc., 90 USPQ2d 1634, 1638 (TTAB 2009) (We have no authority to read any
restrictions or limitations into the registrants description of goods.). Based on the
evidence showing the relatedness of the goods and the same classes of customers, the
channels of trade at minimum overlap favoring a finding of likelihood of confusion
under the third du Pont factor. In re Wilson, 57 USPQ2d 1863, 1866 (TTAB 2001).
Thus, the evidence shows the relatedness between Applicants and Registrants
goods and that the same entities provide the Applicants and Registrants goods in
the same trade channels under the same marks to the same classes of customers. The
second and third du Pont factors weigh in favor of a finding of likelihood of confusion.
In re Wilson, 57 USPQ2d 1863, 1867 (TTAB 2001).
B. Similarity of the Marks
It is well settled that marks are compared in their entireties for similarities in
appearance, sound, connotation and commercial impression. Stone Lion Capital
Partners v. Lion Capital, 110 USPQ2d at 1160 (Fed. Cir. 2014) (quoting Palm Bay
Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F. 3d 1369, 73
USPQ2d 1689, 1691 (Fed. Cir. 2005)). Similarity in any one of these elements may be
sufficient to find the marks confusingly similar. In re Davia, 110 USPQ2d 1810, 1812
– 10 –
Serial No. 87487916
(TTAB 2014); In re 1st USA Realty Profls, Inc., 84 USPQ2d 1581, 1586 (TTAB 2007));
In re White Swan Ltd., 8 USPQ2d 1534, 1535 (TTAB 1988).
Looking at Applicants and Registrants marks, they both begin with nicknames
for Frances, namely, Francie and Francy, respectively.15 While Francie and
Francy sound the same Applicant contends that the different spelling in her mark
versus the cited mark impacts the meaning of her mark. According to Applicant, her
mark is a creative play on the combination of her nickname Francie together with
the fancy-pants expression whereas, the term Francy in the cited Registration is
not used in a broader branding or marketing manner, but rather as a descriptor or
identifying name of one particular type of denim skirt.16
Applicant argues that the Examining Attorney fundamentally misconstrues the
commercial impression and connotation of her mark,17 submitting the following
online dictionary definitions of fancy-pants in support:18
Pretentious or fancy in an extreme or excessive way. Use
of this phrase often indicates the speakers annoyance.19
15 Applicant acknowledges that FRANCIE is a nickname for Frances. Applicants Appeal
Brief p. 4 (9 TTABVUE 8); October 31, 2017 Response to Office Action at TSDR 8. The
evidence submitted by the Examining Attorney confirms that FRANCY is also a nickname
for Frances. Examining Attorneys Appeal Brief at 11 TTABVUE 6; Request for
Reconsideration Denied at TSDR 7-11.
16 Applicants Appeal Brief pp. 4, 12 (9 TTABVUE 8, 16).
17 Applicants Appeal Brief p. 4 (9 TTABVUE 8).
18Applicants Appeal Brief p. 4 (9 TTABVUE 8) citing to May 8, 2018 Request for
Reconsideration, TSDR pp.17-36, 73-79 (TSDR 32-51, 88-94).
19Id. at TSDR 32, Idioms by The Free Dictionary (https://idioms.thefreedictionary.com/fancy-
pants).
– 11 –
Serial No. 87487916
Overly elaborate, swanky or pretentiousespecially of
dress. Also applied to people who act in that manner.20
Slang. fancy or snobbish; foppish; dandified.21
: overly elegant or refined: LA-DI-DA22
[informal] Superior or high-class in a pretentious way.23
[adjective] upscale24
[noun] 1. Alternative spelling of fancy pants. 2. Someone
fancy, silly or attractive. [adjective] overly fancy with little
function; newfangled; complicated. [noun] 1. (US) A person
wearing fancy clothing; a member of a social elite. 2. A
person very concerned with their appearance.25
Based on the foregoing definitions, Applicant contends that fancy-pants is a
well-established colloquial expression with a definition of snobbish, pretentious, or
overly refined.26 While acknowledging that Registrants mark FRANCY has a
20 Id. at TSDR 35-36, The Phrase Finder (/index.html) https://www.phrases.org.uk/meanings
/fancy-pants.html. This evidence is from a British website addressing the questions Whats
the meaning of the phrase Fancy-pants? and Whats the origin of the phrase Fancy-
pants? Because it notes that [t]his is an American phrase and provides the history from
its first use in print in a newspaper in the state of Maine, it is deemed probative. See
TRADEMARK TRIAL AND APPEAL BOARD MANUAL OF PROCEDURE § 1208.03 (June
2018).
21 Id. at TSDR 37, Dictionary.com (http://www.dictionary.com/browse/fancy-pants).
22 Id. at TSDR 39 Merriam-Webster Dictionary, 2018 Merriam-Webster, Incorporated (https:
//www.merriam-webster.com/dictionary/fancy-pants).
23Id. at TSDR 46, Oxford Dictionaries (https://en.oxforddictionaries.com/definition/us/fancy-
pants).
24Id. at TSDR 88, The Online Slang Dictionary (American, English, and Urban slang).
©1996-2018 by The Online Slang Dictionary (http://onlineslangdictionary.com/meaning-
definition-of/fancy-pants).
25 Id. at TSDR 93, Your Dictionary, ©1996-2018 Love To Know, Corp. (www.your dictionary
.com/fancy-pants).
26 Applicants Appeal Brief p. 4 (9 TTABVUE 8).
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Serial No. 87487916
common pronunciation to the first two syllables of her FRANCIEPANTS mark,27
Applicant asserts that the first portion of her mark cannot be separated from the
second portion and treated as a dominant or independent piece with a stand-alone
impression when the suggestive nature of the mark inherently involves the entire
phrase holistically.28 She argues her mark is suggestive of this unitary expression
necessarily comprised of the two words fancy and pants, which has a distinct
meaning from the word fancy standing alone.29 Thus, according to Applicant, even
if the FRANCIE portion of her mark and the entirety of Registrants mark are both
plays on the word fancy, the contexts are so different as to create completely distinct
commercial impressions.30
Applicants mark is a creative play on the colloquial expression fancy-pants
resulting from the combination of her nickname (Francie from her name Frances
Wasser) with the word pants.31 Thus, Applicants mark is a unitary mark that has
a different meaning and connotation from Registrants mark, resulting in her mark
having a different, distinct commercial impression from the cited mark.32 A mark is
unitary when its elements are inseparable, i.e., they
combine to show that the mark has a distinct meaning of
its own independent of the meaning of its constituent
27 October 31, 2017 Response to Office Action p. 2, TSDR 6.
28Applicants Appeal Brief p. 5 (9 TTABVUE 9); Request for Reconsideration after Final
Action p. 2, TSDR 18.
29 Applicants Appeal Brief p. 5 (9 TTABVUE 9).
30 Applicants Appeal Brief p. 4 (9 TTABVUE 8).
31Affidavit of Frances Francie Wasser ¶¶ 5-6, TSDR 26 submitted with May 8, 2018
Request for Reconsideration (4 TTABVUE 26); Applicants Appeal Brief p. 4 (9 TTABVUE 8).
32 Applicants Appeal Brief p. 4 (9 TTABVUE 8).
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Serial No. 87487916
elements. In other words, a unitary mark must create a
single and distinct commercial impression. This test for
unitariness requires the Board to determine how the
average purchaser would encounter the mark under
normal marketing of such goods and also
what the
reaction of the average purchaser would be to this display
of the mark.
Dena Corp. v. Belvedere Intl Inc., 950 F.2d 1555, 21 USPQ2d 1047, 1052 (Fed. Cir.
1991) (quoting In re Magic Muffler Serv., 184 USPQ 125, 126 (TTAB 1974)); In re
Ginc UK Ltd., 90 USPQ2d 1472, 1476 (TTAB 2007); In re Brown-Forman Corp., 81
USPQ2d 1284, 1287 (TTAB 2006).
While the marks both begin with the similar womans nicknames Francy and
Francie, when considered as a whole, Applicants unitary mark and the cited mark
have different commercial impressions. This key factor weighs strongly against a
finding of likelihood of confusion.
C. Other du Pont Factors
Lastly, Applicant argues that other du Pont factors warrant consideration.
Turning to the fifth and sixth du Pont factors, which Applicant admits are usually
applied to argue that when a prior mark is famous then it is stronger, and thus there
is more likelihood of confusion, and that when there are many similar marks already
in use on similar goods, a prior mark is weaker and less entitled to protection under
Section 2(d), Applicant concedes that this does not apply to this case, but asserts
that the contrapositive must also be true.33 That is, if Registrants mark is not
famous, then it is entitled to less protection. Likewise, if the number and nature of
33 Applicants Appeal Brief p. 14 (9 TTABVUE 18).
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Serial No. 87487916
similar marks in use on similar goods is de minimis including [Registrants mark]
then such obscurity and nonuse of Registrants mark makes it weaker.34 Applicant
is incorrect. Inasmuch as this is an ex parte appeal, the fame of Registrants mark is
not an issue before us.
Under the seventh and eighth du Pont factors, i.e., the nature and extent of any
actual confusion and the length of time during and condition under which there has
been concurrent use without evidence of confusion, Applicant points to her Affidavit
where she states that Applicant is not aware of any instance of actual confusion,
despite at least a year of concurrent use.35 The fact that an applicant in an ex parte
case is unaware of any instances of actual confusion is generally entitled to little
probative weight in the likelihood of confusion analysis inasmuch as the Board
generally has no way to know whether the registrant likewise is unaware of any
instances of actual confusion, nor is it usually possible to determine that there has
been any significant opportunity for actual confusion to have occurred, especially in
this case where Applicant has indicated that it has only used its mark for at least a
year of concurrent use. See, e.g., In re Opus One Inc., 60 USPQ2d 1812, 1817 (TTAB
2001); In re Jeep Corp., 222 USPQ 333, 337 (TTAB 1984); In re Barbizon Intl, Inc.,
217 USPQ 735, 737 (TTAB 1983). In any event, Applicants uncorroborated statement
of no known instances of actual confusion is of little evidentiary value. See In re
Bissett-Berman Corp., 476 F.2d 640, 177 USPQ 528, 529 (CCPA 1973) (self-serving
34 Id.
35 Applicants Appeal Brief p. 14 (9 TTABVUE 18).
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Serial No. 87487916
testimony of appellants corporate presidents unawareness of instances of actual
confusion was not conclusive that actual confusion did not exist or that there was no
likelihood of confusion).
Relying on the ninth du Pont factor, Applicant argues that Registrants mark
appears to be used only on a single product within a family of brands, cutting against
any likelihood of confusion.36 While use on a wide variety of goods (such as with a
house mark or family of marks) weighs in favor of likelihood of confusion, see e.g., In
re Wilson, 57 USPQ2d at 1867, Applicant has not cited any cases, nor are we aware
of any, that stand for the reverse proposition.
Applicant next argues that the twelfth du Pont factor, the extent of potential
confusion, i.e., whether de minimis or substantial, is also a relevant consideration.
According to Applicant, any potential confusion (of which Applicant maintains there
would be none) would be de minimis at most in view of the differences in the marks,
the goods, the trade channels and the limited uses of the marks (namely Registrants
use for only one single product versus Applicants house mark), and given no actual
confusion.37 As set forth above, the relatedness of the goods in this case which are
sold in the same trade channels to the same consumers weighs in favor of a likelihood
of confusion, and thus the potential for confusion cannot be deemed to be de minimis.
Lastly, Applicant notes that Registrants registration issued over a prior third-
party registration for the mark FRANCIE PANTS, Registration No. 3338692 (for
36 Applicants Appeal Brief p. 13 (9 TTABVUE 17).
37 Applicants Appeal Brief p. 14 (9 TTABVUE 18).
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Serial No. 87487916
shorts; socks; tights; undergarments; which Applicant acknowledges has since been
cancelled). While recognizing that this is perhaps not a direct DuPont factor,
Applicant argues that Registration No. 3338692 did not prevent the registration of
Registrants mark, thus weighing against a likelihood of confusion in this case.38
Neither the Examining Attorney nor the Board is bound to approve for
registration Applicants mark based solely upon the registration of another assertedly
similar mark. Each application must be decided on its own merits, and decisions
regarding other registrations do not bind either the agency or this court. In re Nett
Designs, 236 F.3d 1339, 57 USPQ2d 1564, 1566 (Fed. Cir. 2001) (Even if some prior
registrations had some characteristics similar to [applicants] application, the PTOs
allowance of such prior registrations does not bind the Board or this court.); see also
In re Datapipe, Inc., 111 USPQ2d 1330, 1336 (TTAB 2014).
In view of the foregoing, these factors are neutral.
D. Conclusion
The commercial impression conveyed by Applicants FRANCIEPANTS mark is
fancy-pants, which is very different from the commercial impression of a womans
nickname, or even the descriptive term fancy, conveyed by the cited mark FRANCY.
In balancing the du Pont factors, we conclude that the relatedness of Applicants
goods, i.e., undergarments, and Registrants goods, skirts, and their presumed
availability to the same customers in the same trade channels, are outweighed by the
38Applicants Appeal Brief p. 15 (9 TTABVUE 19) citing to May 8, 2018 Request for
Reconsideration, TSDR pp. 166-168 at TSDR 181-183.
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Serial No. 87487916
dissimilarity of the marks due to their different commercial impressions, such that
there is no likelihood of confusion as to the source or sponsorship of the goods sold
under the cited registered mark FRANCY.
Decision: The refusal to register Applicants mark FRANCIEPANTS under § 2(d)
of the Trademark Act is reversed.
– 18 –
This Opinion is not a
Precedent of the TTAB
Mailed: June 7, 2019
UNITED STATES PATENT AND TRADEMARK OFFICE
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Trademark Trial and Appeal Board
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In re Wasser
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Serial No. 87487916
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Ryan S. Spiegel, Esq. of Paley Rothman,
for Frances Wasser.
John Sullivan, Trademark Examining Attorney, Law Office 114,
Laurie Kaufman, Managing Attorney.
_____
Before Kuczma, Greenbaum and Larkin,
Administrative Trademark Judges.
Opinion by Kuczma, Administrative Trademark Judge:
Frances Wasser (Applicant) seeks registration on the Principal Register of the
mark FRANCIEPANTS (in standard characters) for, as amended:
Undergarments, in International Class 25.1
The Trademark Examining Attorney refused registration of Applicants mark
under § 2(d) of the Trademark Act, 15 U.S.C. § 1052(d), citing Registration No.
1 Application Serial No. 87487916 was filed on June 13, 2017, based upon Applicants claim
of first use anywhere at least as early as April 19, 2017 and first use in commerce at least as
early as June 5, 2017.
Serial No. 87487916
4466618 owned by Western Glove Works (Registrant), for the mark FRANCY (in
standard characters) for skirts in International Class 25, as a bar to registration.2
When the refusal was made final, Applicant appealed and requested
reconsideration. After the Examining Attorney denied the request for
reconsideration, the appeal was resumed. We reverse the refusal to register.
I. Likelihood of Confusion
Our determination under § 2(d) is based on an analysis of all probative facts in
evidence that are relevant to the factors bearing on the issue of likelihood of confusion
enunciated in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563,
567 (CCPA 1973), cited in B&B Hardware, Inc. v. Hargis Indus., Inc., 135 S. Ct. 1293,
113 USPQ2d 2045, 2049 (2015); see also In re Majestic Distilling Co., 315 F.3d 1311,
65 USPQ2d 1201, 1203 (Fed. Cir. 2003). In any likelihood of confusion analysis, two
key considerations are the similarities between the marks and the similarities
between the goods and services. See Federated Foods, Inc. v. Fort Howard Paper Co.,
544 F.2d 1098, 192 USPQ 24, 29 (CCPA 1976). In this case, certain other factors were
also argued and considered. The remaining factors are treated as neutral.
A. Similarity of Goods, Customers and Trade Channels
We turn first to the du Pont factor involving the similarity or dissimilarity of the
goods identified in Applicants application and the cited Registration. du Pont, 177
USPQ at 567. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317,
2 Registration No. 4466618 issued on January 14, 2014.
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Serial No. 87487916
110 USPQ2d 1157, 1162 (Fed. Cir. 2014) (quoting Octocom Sys., Inc. v. Hous. Comp.
Servs. Inc., 918 F.2d 937, 16 USPQ2d 1783, 1787 (Fed. Cir. 1990) (The authority is
legion that the question of registrability of an applicants mark must be decided on
the basis of the identification of goods set forth in the application regardless of what
the record may reveal as to the particular nature of an applicants goods, the
particular channels of trade or the class of purchasers to which the sales of goods are
directed.)); In re Giovanni Food Co., 97 USPQ2d 1990, 1991 (TTAB 2011). Thus, the
evidence Applicant submits showing the actual use of the respective marks by
Applicant and Registrant is not relevant to registration of her mark.
Turning to the identifications of goods, Applicants goods are undergarments,
while the goods listed in the cited Registration are skirts. The second du Pont factor
considers whether the consuming public may perceive [the respective goods and
services of the parties] as related enough to cause confusion about the source or origin
of the goods and services. Hewlett Packard Co. v. Packard Press, Inc., 281 F.2d 1261,
62 USPQ2d 1001, 1004 (Fed. Cir. 2002) (citing Recot, Inc. v. Becton, 214 F.3d 1322,
54 USPQ2d 1894, 1898 (Fed. Cir. 2000)). Applicants and Registrants goods need not
be identical or directly competitive to find a likelihood of confusion. As a general
matter, they need only to be related in some manner or the conditions surrounding
their marketing are such that they would be encountered by the same purchasers
under circumstances that would give rise to the mistaken belief that the goods come
from a common source. See Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d
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Serial No. 87487916
1356, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012); On-line Careline Inc. v. Am. Online
Inc., 229 F.3d 1080, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000).
Evidence of the relatedness of the goods may include advertisements showing that
the relevant goods are advertised together or sold by the same manufacturer or
dealer. See TRADEMARK MANUAL OF EXAMINING PROCEDURE (TMEP)
§ 1207.01(a)(vi) (Oct. 2018). The Examining Attorney submits evidence from the
websites of the following recognized brand names advertising products of the type
listed in Registrants registration and Applicants application that are offered under
the same trademark:
ASOS, Calvin Klein and GAP
(provided in the September 12, 2017 Office Action),3
Forever21, H&M, Madewell, Tommy Hilfiger and Venus
(provided in the November 8, 2017 Final Office Action),4
and
J.Crew, Title Nine, City Chic, Petit Bateau and Wolford
(provided in the Request for Reconsideration Denied).5
This website evidence shows undergarments and skirts being offered for sale by
the above-identified well-known brands under the same marks and through the same
trade channels. Thus, consumers are accustomed to seeing the goods at issue offered
3 September 12, 2017 Office Action at TSDR 13-15, 21-22, 28-29.
The Trademark Status & Document Retrieval (TSDR) citations refer to the electronic file
database for the involved application. All Board citations to the TSDR database in this
decision are to the downloadable .pdf version of the documents.
4 November 8, 2017 Final Office Action at TSDR 12-13; 19-20; 23, 26-27; 33-34; 39-40.
5May 29, 2018 Request for Reconsideration Denied at TSDR 54-55; 56-58; 59-60; 61-63; 64-
65.
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Serial No. 87487916
for sale under the same marks by the same trademark owner, supporting the
relatedness of Applicants and Registrants goods and that they are sold through the
same trade channels to the same classes of consumers. See, e.g., In re Davey Prods.
Pty Ltd., 92 USPQ2d 1198, 1203-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91
USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
The Examining Attorney also submits a representative sample of eight third-party
registrations6 of marks for use in connection with goods that are identical to or very
similar to those of Registrant and Applicant to show that it is common for a single
entity to register the same mark for undergarments and skirts. While third-party
registrations are not evidence that the marks shown therein are in commercial use,
or that the public is familiar with them, such registrations that individually cover a
number of different items and are based on use in commerce have probative value to
the extent that they serve to suggest that the listed goods are of a kind that may
emanate from a single source under a single mark. See In re Aquamar, Inc., 115
USPQ2d 1122, 1126 n.5 (TTAB 2015) (citing In re Mucky Duck Mustard Co., 6
USPQ2d 1467, 1470 n.6 (TTAB 1988)); In re Albert Trostel & Sons Co., 29 USPQ2d
1783, 1785-86 (TTAB 1993). Indeed, these third-party registrations, which include
6 See Registration Nos. 5412453 (including dresses and undergarments), 5421675 (including
skirts and undergarments), 5429247 (including ladies undergarments and skirts), 5433138
(including dresses and undergarments), 5445159 (including skirts and undergarments),
5461088 (including undergarments and skirts), 5466426 (including skirts and
undergarments, underwear), 5470305 (including dresses and undergarments), identified in
the May 29, 2018 Request for Reconsideration Denied at TSDR 66, 69, 74, 80, 82, 84, 86, 88.
The Examining Attorney also submitted copies of Registration Nos. 5461985 and 5470724 for
undergarments and clothing items not including skirts (TSDR 72, 77), which are less relevant
as the goods in these registrations cover clothing items that do not include Registrants goods.
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Serial No. 87487916
Applicants and Registrants goods, provide additional evidence that Applicants
undergarments and Registrants skirts are products which may emanate from a
single source, thus supporting their relatedness.
In support of her position, Applicant cites the Boards decision in H.D. Lee Co. v.
Maidenform Inc., 87 USPQ2d 1715, 1729 (TTAB 2008), where the dissimilarity of the
marks and of the types of clothing on which the marks were used resulted in the
dismissal of the opposition. That case differs from this case. The opposers evidence
that its clothing was related to applicants undergarments was found not to be
persuasive of a likelihood of confusion. 87 USPQ2d at 1725. While the Board noted
that women may buy undergarments as part of an ensemble, or that they may
purchase an undergarment because the cut of specific clothing requires a certain
undergarment, the opposer failed to introduce any evidence, or make any arguments
in support of such position. Thus, the opposer did not meet its burden of proving that
applicants intimate apparel and opposers outerwear were related.
Here, however, the evidence shows that the same entities offer Applicants and
Registrants goods under the same marks, and that the relevant goods are sold or
provided through the same trade channels to the same classes of customers. In
further support of the relationship between Applicants undergarments and
Registrants skirts, the Examining Attorney submits copies of website articles
encouraging women to consider the type of undergarments to wear with skirts:
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Serial No. 87487916
Cosmopolitan7:
9 Ways to Banish Panty Lines Without Going
Commando
…
2. Camouflage your VPL with a print.
The busier the print, the better it will be at hiding your
panty lines.
…
4. Try an old-school slip.
. . . Just make sure to run both the skirt and the slip
through a wire hanger a few times before you put them on
to discharge any static electricity.
Bustle8:
10 Best Undies For Skirts & Dresses When You Want
More Coverage, Because Wind
. . . they specifically make female underwear for
underneath dresses and skirts.
This Maidenform boyshort panty is ideal for tighter and
shorter skirts or dresses . . . .
This six pack of full coverage briefs . . . provide coverage
and convenience that youre looking for underneath a dress
or skirt.
. . . adorable lace tiered safety pants. . . . it doesnt show
underneath your skirts and dresses . . . .
7 Request for Reconsideration Denied, Cosmopolitan: https://www.cosmopolitan.com/style-
beautyfashion/advice/a5855/ways-to-banish-panty-lines/ at TSDR 30-32.
8 Id., Bustle: https://www.bustle.com/articles/173512-10-best-undies-for-skirts-dresses-when
-you-want-more-coverage-because-wind at TSDR 36-37, 39, 41.
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Serial No. 87487916
LooksGud9:
How to wear right type of underwear with different
dresses?
. . . Girls wear a variety of dresses and hence require
different types of underwear for different occasions. . . .
1. Skater skirts or Mini-Dresses
2. Office Wears
Go for a composite piece of underwear with office
trousers or skirts . . .
3. Loose Skirts or Dresses
wikiHow to do anything . . . 10
How to Keep Your Underwear from Showing
Method 1 Choosing the Right Underwear
1 Wear a thong. A thong is the go-to underwear of choice
for fashion stylists for many reasons theyre completely
invisible under even the tightest pants and skirts . . . Wear
a thong underneath a pair of tight fitting jeans or skirt.
2 Try a G-string. . . . G-strings are also a good choice if
youre planning to wear a sheer dress or skirt.
3 Experiment with boyshorts. . . . Boyshorts are cut similar
to briefs . . . they are less likely to be noticed underneath
tight pants or skirts.
Method 2 Concealing Your Underwear Without Changing
It
…
3 Add another layer. If youre wearing a tight skirt, try
creating a barrier between your underwear and your skirt.
You can do this by adding a layer of tights or pantyhose, or
by slipping a light slip under your skirt.
9Id., LooksGud: https://www.looksgud.in/blog/best-underwear-for-dresses-bodycon-tightfit-
wedding/ at TSDR 45-47.
10Id., wikiHOW: https://www.wikihow.com/Keep-Your-Underwear-from-Showing at 49-50,
53.
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Serial No. 87487916
These articles highlight that the decision as to which type of undergarment to wear
with skirts involves multiple factors, including comfort, style, coverage and avoiding
visible lines from the undergarments, confirming the close relationship between
Applicants undergarments and Registrants skirts.
Under the third du Pont factor, channels of trade, Applicant contends that her
exclusive trade channel is her website; she has never sold goods in any brick-and-
mortar retail establishments.11 In her Affidavit, Applicant explains that her products
are sold in an online catalog at FranciePants website lovefranciepants.com and that
FranciePants products are not, and have never been, sold in any brick-and-mortar
retail establishments. On occasion we have sold our products at tables or booths
during an event . . . but otherwise our sales are exclusively through our website.12
Because Registrants goods are not sold on Applicants website, Applicant argues that
there is no likelihood that a consumer would encounter both goods or both marks in
the same sales platform.13 That Registrant apparently advertises for wholesale
inquiries, which Applicant argues is an entirely different channel of trade and
customer base than the retail customers to whom Applicant sells,14 does not matter.
11Applicants Appeal Brief p. 11 (9 TTABVUE 15); May 8, 2018 Request for Reconsideration
at TSDR 22 (4 TTABVUE 22), Affidavit of Frances Francie Wasser ¶¶ 9-10, at TSDR 27 (4
TTABVUE 27); see also TSDR 95-103 (4 TTABVUE 95-103). In her Affidavit, Ms. Wasser also
states that on occasion her products have been sold at tables or booths during an event.
The TTABVUE citations refer to the electronic docket database.
12 Wasser Affidavit ¶ 10, at TSDR 27 (4 TTABVUE 26-27).
13 Request for Reconsideration at p. 6, at TSDR 22 (4 TSDR 22).
14 Applicants Appeal Brief p. 13 (9 TTABVUE 17).
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Serial No. 87487916
Because there are no limitations as to channels of trade in the recitation of goods in
either Applicants application or the cited Registration, we must presume that the
identified goods move in all channels of trade normal for such goods. See Citigroup
Inc. v. Capital City Bank Grp. Inc., 637 F.3d 1344, 98 USPQ2d 1253, 1261 (Fed. Cir.
2011); In re I-Coat Co., LLC., 126 USPQ2d 1730, 1737-38 (TTAB 2018); In re Thor
Tech, Inc., 90 USPQ2d 1634, 1638 (TTAB 2009) (We have no authority to read any
restrictions or limitations into the registrants description of goods.). Based on the
evidence showing the relatedness of the goods and the same classes of customers, the
channels of trade at minimum overlap favoring a finding of likelihood of confusion
under the third du Pont factor. In re Wilson, 57 USPQ2d 1863, 1866 (TTAB 2001).
Thus, the evidence shows the relatedness between Applicants and Registrants
goods and that the same entities provide the Applicants and Registrants goods in
the same trade channels under the same marks to the same classes of customers. The
second and third du Pont factors weigh in favor of a finding of likelihood of confusion.
In re Wilson, 57 USPQ2d 1863, 1867 (TTAB 2001).
B. Similarity of the Marks
It is well settled that marks are compared in their entireties for similarities in
appearance, sound, connotation and commercial impression. Stone Lion Capital
Partners v. Lion Capital, 110 USPQ2d at 1160 (Fed. Cir. 2014) (quoting Palm Bay
Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F. 3d 1369, 73
USPQ2d 1689, 1691 (Fed. Cir. 2005)). Similarity in any one of these elements may be
sufficient to find the marks confusingly similar. In re Davia, 110 USPQ2d 1810, 1812
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Serial No. 87487916
(TTAB 2014); In re 1st USA Realty Profls, Inc., 84 USPQ2d 1581, 1586 (TTAB 2007));
In re White Swan Ltd., 8 USPQ2d 1534, 1535 (TTAB 1988).
Looking at Applicants and Registrants marks, they both begin with nicknames
for Frances, namely, Francie and Francy, respectively.15 While Francie and
Francy sound the same Applicant contends that the different spelling in her mark
versus the cited mark impacts the meaning of her mark. According to Applicant, her
mark is a creative play on the combination of her nickname Francie together with
the fancy-pants expression whereas, the term Francy in the cited Registration is
not used in a broader branding or marketing manner, but rather as a descriptor or
identifying name of one particular type of denim skirt.16
Applicant argues that the Examining Attorney fundamentally misconstrues the
commercial impression and connotation of her mark,17 submitting the following
online dictionary definitions of fancy-pants in support:18
Pretentious or fancy in an extreme or excessive way. Use
of this phrase often indicates the speakers annoyance.19
15 Applicant acknowledges that FRANCIE is a nickname for Frances. Applicants Appeal
Brief p. 4 (9 TTABVUE 8); October 31, 2017 Response to Office Action at TSDR 8. The
evidence submitted by the Examining Attorney confirms that FRANCY is also a nickname
for Frances. Examining Attorneys Appeal Brief at 11 TTABVUE 6; Request for
Reconsideration Denied at TSDR 7-11.
16 Applicants Appeal Brief pp. 4, 12 (9 TTABVUE 8, 16).
17 Applicants Appeal Brief p. 4 (9 TTABVUE 8).
18Applicants Appeal Brief p. 4 (9 TTABVUE 8) citing to May 8, 2018 Request for
Reconsideration, TSDR pp.17-36, 73-79 (TSDR 32-51, 88-94).
19Id. at TSDR 32, Idioms by The Free Dictionary (https://idioms.thefreedictionary.com/fancy-
pants).
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Serial No. 87487916
Overly elaborate, swanky or pretentiousespecially of
dress. Also applied to people who act in that manner.20
Slang. fancy or snobbish; foppish; dandified.21
: overly elegant or refined: LA-DI-DA22
[informal] Superior or high-class in a pretentious way.23
[adjective] upscale24
[noun] 1. Alternative spelling of fancy pants. 2. Someone
fancy, silly or attractive. [adjective] overly fancy with little
function; newfangled; complicated. [noun] 1. (US) A person
wearing fancy clothing; a member of a social elite. 2. A
person very concerned with their appearance.25
Based on the foregoing definitions, Applicant contends that fancy-pants is a
well-established colloquial expression with a definition of snobbish, pretentious, or
overly refined.26 While acknowledging that Registrants mark FRANCY has a
20 Id. at TSDR 35-36, The Phrase Finder (/index.html) https://www.phrases.org.uk/meanings
/fancy-pants.html. This evidence is from a British website addressing the questions Whats
the meaning of the phrase Fancy-pants? and Whats the origin of the phrase Fancy-
pants? Because it notes that [t]his is an American phrase and provides the history from
its first use in print in a newspaper in the state of Maine, it is deemed probative. See
TRADEMARK TRIAL AND APPEAL BOARD MANUAL OF PROCEDURE § 1208.03 (June
2018).
21 Id. at TSDR 37, Dictionary.com (http://www.dictionary.com/browse/fancy-pants).
22 Id. at TSDR 39 Merriam-Webster Dictionary, 2018 Merriam-Webster, Incorporated (https:
//www.merriam-webster.com/dictionary/fancy-pants).
23Id. at TSDR 46, Oxford Dictionaries (https://en.oxforddictionaries.com/definition/us/fancy-
pants).
24Id. at TSDR 88, The Online Slang Dictionary (American, English, and Urban slang).
©1996-2018 by The Online Slang Dictionary (http://onlineslangdictionary.com/meaning-
definition-of/fancy-pants).
25 Id. at TSDR 93, Your Dictionary, ©1996-2018 Love To Know, Corp. (www.your dictionary
.com/fancy-pants).
26 Applicants Appeal Brief p. 4 (9 TTABVUE 8).
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Serial No. 87487916
common pronunciation to the first two syllables of her FRANCIEPANTS mark,27
Applicant asserts that the first portion of her mark cannot be separated from the
second portion and treated as a dominant or independent piece with a stand-alone
impression when the suggestive nature of the mark inherently involves the entire
phrase holistically.28 She argues her mark is suggestive of this unitary expression
necessarily comprised of the two words fancy and pants, which has a distinct
meaning from the word fancy standing alone.29 Thus, according to Applicant, even
if the FRANCIE portion of her mark and the entirety of Registrants mark are both
plays on the word fancy, the contexts are so different as to create completely distinct
commercial impressions.30
Applicants mark is a creative play on the colloquial expression fancy-pants
resulting from the combination of her nickname (Francie from her name Frances
Wasser) with the word pants.31 Thus, Applicants mark is a unitary mark that has
a different meaning and connotation from Registrants mark, resulting in her mark
having a different, distinct commercial impression from the cited mark.32 A mark is
unitary when its elements are inseparable, i.e., they
combine to show that the mark has a distinct meaning of
its own independent of the meaning of its constituent
27 October 31, 2017 Response to Office Action p. 2, TSDR 6.
28Applicants Appeal Brief p. 5 (9 TTABVUE 9); Request for Reconsideration after Final
Action p. 2, TSDR 18.
29 Applicants Appeal Brief p. 5 (9 TTABVUE 9).
30 Applicants Appeal Brief p. 4 (9 TTABVUE 8).
31Affidavit of Frances Francie Wasser ¶¶ 5-6, TSDR 26 submitted with May 8, 2018
Request for Reconsideration (4 TTABVUE 26); Applicants Appeal Brief p. 4 (9 TTABVUE 8).
32 Applicants Appeal Brief p. 4 (9 TTABVUE 8).
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Serial No. 87487916
elements. In other words, a unitary mark must create a
single and distinct commercial impression. This test for
unitariness requires the Board to determine how the
average purchaser would encounter the mark under
normal marketing of such goods and also
what the
reaction of the average purchaser would be to this display
of the mark.
Dena Corp. v. Belvedere Intl Inc., 950 F.2d 1555, 21 USPQ2d 1047, 1052 (Fed. Cir.
1991) (quoting In re Magic Muffler Serv., 184 USPQ 125, 126 (TTAB 1974)); In re
Ginc UK Ltd., 90 USPQ2d 1472, 1476 (TTAB 2007); In re Brown-Forman Corp., 81
USPQ2d 1284, 1287 (TTAB 2006).
While the marks both begin with the similar womans nicknames Francy and
Francie, when considered as a whole, Applicants unitary mark and the cited mark
have different commercial impressions. This key factor weighs strongly against a
finding of likelihood of confusion.
C. Other du Pont Factors
Lastly, Applicant argues that other du Pont factors warrant consideration.
Turning to the fifth and sixth du Pont factors, which Applicant admits are usually
applied to argue that when a prior mark is famous then it is stronger, and thus there
is more likelihood of confusion, and that when there are many similar marks already
in use on similar goods, a prior mark is weaker and less entitled to protection under
Section 2(d), Applicant concedes that this does not apply to this case, but asserts
that the contrapositive must also be true.33 That is, if Registrants mark is not
famous, then it is entitled to less protection. Likewise, if the number and nature of
33 Applicants Appeal Brief p. 14 (9 TTABVUE 18).
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Serial No. 87487916
similar marks in use on similar goods is de minimis including [Registrants mark]
then such obscurity and nonuse of Registrants mark makes it weaker.34 Applicant
is incorrect. Inasmuch as this is an ex parte appeal, the fame of Registrants mark is
not an issue before us.
Under the seventh and eighth du Pont factors, i.e., the nature and extent of any
actual confusion and the length of time during and condition under which there has
been concurrent use without evidence of confusion, Applicant points to her Affidavit
where she states that Applicant is not aware of any instance of actual confusion,
despite at least a year of concurrent use.35 The fact that an applicant in an ex parte
case is unaware of any instances of actual confusion is generally entitled to little
probative weight in the likelihood of confusion analysis inasmuch as the Board
generally has no way to know whether the registrant likewise is unaware of any
instances of actual confusion, nor is it usually possible to determine that there has
been any significant opportunity for actual confusion to have occurred, especially in
this case where Applicant has indicated that it has only used its mark for at least a
year of concurrent use. See, e.g., In re Opus One Inc., 60 USPQ2d 1812, 1817 (TTAB
2001); In re Jeep Corp., 222 USPQ 333, 337 (TTAB 1984); In re Barbizon Intl, Inc.,
217 USPQ 735, 737 (TTAB 1983). In any event, Applicants uncorroborated statement
of no known instances of actual confusion is of little evidentiary value. See In re
Bissett-Berman Corp., 476 F.2d 640, 177 USPQ 528, 529 (CCPA 1973) (self-serving
34 Id.
35 Applicants Appeal Brief p. 14 (9 TTABVUE 18).
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Serial No. 87487916
testimony of appellants corporate presidents unawareness of instances of actual
confusion was not conclusive that actual confusion did not exist or that there was no
likelihood of confusion).
Relying on the ninth du Pont factor, Applicant argues that Registrants mark
appears to be used only on a single product within a family of brands, cutting against
any likelihood of confusion.36 While use on a wide variety of goods (such as with a
house mark or family of marks) weighs in favor of likelihood of confusion, see e.g., In
re Wilson, 57 USPQ2d at 1867, Applicant has not cited any cases, nor are we aware
of any, that stand for the reverse proposition.
Applicant next argues that the twelfth du Pont factor, the extent of potential
confusion, i.e., whether de minimis or substantial, is also a relevant consideration.
According to Applicant, any potential confusion (of which Applicant maintains there
would be none) would be de minimis at most in view of the differences in the marks,
the goods, the trade channels and the limited uses of the marks (namely Registrants
use for only one single product versus Applicants house mark), and given no actual
confusion.37 As set forth above, the relatedness of the goods in this case which are
sold in the same trade channels to the same consumers weighs in favor of a likelihood
of confusion, and thus the potential for confusion cannot be deemed to be de minimis.
Lastly, Applicant notes that Registrants registration issued over a prior third-
party registration for the mark FRANCIE PANTS, Registration No. 3338692 (for
36 Applicants Appeal Brief p. 13 (9 TTABVUE 17).
37 Applicants Appeal Brief p. 14 (9 TTABVUE 18).
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Serial No. 87487916
shorts; socks; tights; undergarments; which Applicant acknowledges has since been
cancelled). While recognizing that this is perhaps not a direct DuPont factor,
Applicant argues that Registration No. 3338692 did not prevent the registration of
Registrants mark, thus weighing against a likelihood of confusion in this case.38
Neither the Examining Attorney nor the Board is bound to approve for
registration Applicants mark based solely upon the registration of another assertedly
similar mark. Each application must be decided on its own merits, and decisions
regarding other registrations do not bind either the agency or this court. In re Nett
Designs, 236 F.3d 1339, 57 USPQ2d 1564, 1566 (Fed. Cir. 2001) (Even if some prior
registrations had some characteristics similar to [applicants] application, the PTOs
allowance of such prior registrations does not bind the Board or this court.); see also
In re Datapipe, Inc., 111 USPQ2d 1330, 1336 (TTAB 2014).
In view of the foregoing, these factors are neutral.
D. Conclusion
The commercial impression conveyed by Applicants FRANCIEPANTS mark is
fancy-pants, which is very different from the commercial impression of a womans
nickname, or even the descriptive term fancy, conveyed by the cited mark FRANCY.
In balancing the du Pont factors, we conclude that the relatedness of Applicants
goods, i.e., undergarments, and Registrants goods, skirts, and their presumed
availability to the same customers in the same trade channels, are outweighed by the
38Applicants Appeal Brief p. 15 (9 TTABVUE 19) citing to May 8, 2018 Request for
Reconsideration, TSDR pp. 166-168 at TSDR 181-183.
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Serial No. 87487916
dissimilarity of the marks due to their different commercial impressions, such that
there is no likelihood of confusion as to the source or sponsorship of the goods sold
under the cited registered mark FRANCY.
Decision: The refusal to register Applicants mark FRANCIEPANTS under § 2(d)
of the Trademark Act is reversed.
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